This year has been a rollercoaster of uncertainty and surprises. Earlier this year, the whole world was hit by the global COVID-19 pandemic, and we were all forced to change our lifestyles overnight. Many businesses were forced to close temporarily, while others closed their doors for good. In contrast, others had no choice but to operate digitally.
Months into the pandemic, no one ever thought that we’d still be in one during the holiday season. And because of this, this holiday season is a blank canvas for every business to ensure that they create the perfect search engine optimization (SEO) strategy that will help them thrive in the middle of the pandemic.
For this reason, many business owners have purchased digital marketing services that can help them create better marketing plans and SEO strategies for their company during this holiday season.
Since online sales will be more critical than ever, you must think about maximizing your marketing efforts during this time. In this article, I’ll share with you key retail SEO tips to help you make the most of this pandemic holiday season. Let’s get to it!
‘Tis the season to do lots of research
Doing research is a typical step when creating an SEO strategy. However, because of the pandemic’s behavioral and lifestyle changes, it’s more vital that you do more research and not rely too much on the previous years.
Figure out which products and categories are in high demand, as well as keywords that are trending. Besides that, speak to your partners and suppliers to see which trends consumers are following.
Prioritize producing informational and relevant content
Now, more than ever, it’s essential to focus on building content on products and category pages. Creating content that will provide advice for consumers as they do research can be beneficial for them.
Since the virus has created restrictions, many people will do their holiday shopping online. And because of the uncertainty, buyers’ guides and articles on online shopping will be incredibly advantageous to consumers.
Maximize Google’s support
One of the things business owners forget is to maximize the features of Google support and advertising. During the pandemic, Google has introduced various features and applications to help the retail sector, and you must make the most of it.
There are support platforms like Google Shopping, a free product listing service, and Google My Business, which introduces retailers to help display their business information.
Business owners who are aware of the advantages of Google’s support purchased digital marketing services to help them make the most out of these features during the holiday season.
Stick to your SEO effort ’til the next year
One of the common mistakes of business owners is creating, launching, and forgetting the campaign once the holiday season is coming to a close. Because there’s been more volatility, it’s important to stick to your efforts and be aware of shopping trends and behaviors while launching.
During your campaign, make sure that you track your business’s performance and respond to the changes. But most importantly, ensure that you have content that will reach the second week of January because you’ll want to have a strong start to the new year.
This year has been challenging for everyone. And as a business owner, we understand your struggle to keep afloat during the uncertainty. However, with the help of our ultimate holiday season SEO guide, you’ll be able to breeze through and thrive during this holiday season. So follow these tips, purchase digital marketing services, and work with an SEO coach. In no time, you’ll be able to reach your sales goals, even during the pandemic.
Do you need digital marketing services for your business? Look no further because The SEO Queen is here to help. I am Zhe L. Scott, a creative, technical marketing and search engine optimization coach. I help you build fantastic SEO campaigns and help you create a credible, visible, and profitable brand. Speak to The SEO Queen today!