One of the most important digital marketing services nowadays is search engine optimization or SEO. It involves employing a unique combination of disciplines, spanning from web design to content writing. With the right SEO marketing strategy in place, you can organically attract users to your website.
SEO has changed drastically over the last two years, five years, and ten years. Gone are the days when keyword repetition was the only way for search engines to notice. Not it involves creating a complex balance between having appropriate content, paying attention to metrics, creating a complex network of backlinks, and so on.
Optimizing for search engines will always change as new updates are released, so it is important to try to keep ahead of these trends. Instead of playing catch-up with the wave of evolving marketing strategies, you could ride it to success instead.
As such, we have created this list of the latest SEO trends likely to play a large role in digital marketing in 2021. With no further ado, here they are:
1. Artificial Intelligence will lead the analysis
Google’s protocols have now incorporated machine learning and artificial intelligence with the purpose of analyzing more complex inquiries and providing more complex answers. Called RankBrain, this algorithm is a step away from traditional keyword-based analysis that seeks to demand a specific standard from web designers: to design for users rather than for algorithms.
All search engines perform an analysis based on user experience signals, such as your click-through rate and the time spent on your pages. This basically means that your content should be captivating and provide enough motivation for your users to read it.
2. Designing for mobile will become essential
Mobile-first indexing came out in 2019 as Google predicted that the majority of future inquiries will be done on mobile devices. This trend has proven correct, as more and more users conduct their business on a phone instead of a computer. They predict that 73% of users will access the internet solely through mobile devices by 2025. Google has even provided a free test to see how mobile-friendly your website is.
3. Voice search will become prevalent
With the growing prevalence of digital assistants like Google Assistant, Alexa, and Siri, it’s not surprising that some websites have already begun optimizing for voice as part of their digital marketing.
The challenge in voice search is that the average length of the inquiry is 29 words, as opposed to the 3 or 4 keywords that would be typed into the search bar in other situations. Users tend to be more polite when talking to these assistants, using complete sentences. As such, it might be better to incorporate long-tail keywords into your content.
4. Long-form content might be the way forward
Studies have shown that articles of over 3000 words or more get three times more traffic and four times more shares. They also contain 350 percent more backlinks than an article of about a thousand words.
Despite that, however, it is still important that your content is high-quality. Over-repetition of keywords might end up getting the article flagged. It is also more important these days to make good use of subheadings to make the article more scannable. Finally, ensure that your article links to sources with high authority scores.
Services in digital marketing must constantly evolve if they are to meet the trends in user habits, innovations in technology, and whatever complex circumstances come our way. By keeping these possibilities in mind, you might just have a recipe for success.
If you’re looking for digital marketing services in Compton, send me, The SEO Queen, a message on my website. I can create more visibility, more credibility, and profitability through online marketing.