The internet is deeply integrated into people’s daily lives. While the digital transformation paves the way for innovation in several industries, it also comes with an increased risk of cyberattacks. However, rarely do people think of experiencing a cyber threat when doing a quick Google search.
The digital realm is an expansive and ever-evolving space, but all forms of communication and channels must be secure by default to improve the user experience on all ends. This includes securing your website, which translates to going from HTTP to HTTPS.
But how does a seemingly simple change impact your security, and what does it all have to do with your SEO performance?
HTTP vs. HTTPS
Websites often start with HTTP, which stands for Hypertext Transfer Protocol. This facilitates the communication between multiple systems, allowing data to move from one server and browser to another.
HTTPS, on the other hand, refers to Hypertext Transfer Protocol Secure. While both deliver information from the server to the browser, the primary and most crucial difference is that, with HTTPS, all data transfers are encrypted.
You can have peace of mind knowing that any information you search for will not be stolen down the digital line with an HTTPs website. Some sensitive data that users will likely want to protect include passwords, credit card numbers, and more.
What is the Impact of Using HTTP vs. HTTPS for SEO?
Website security is one of the most crucial ranking factors in SEO since it guarantees web users’ safety. This means that upgrading your HTTP website to HTTPS can do wonders for your ranking, particularly since it can promise to deliver a safer browsing experience.
Encrypting the connection is especially crucial with websites dealing with personal information, such as businesses that require their customers to type in their credit card information and other sensitive data to create an account.
By providing a safe pathway, you can significantly improve your SEO strategy and establish a trustworthy, authoritative impression on your website. While it won’t necessarily put you on the number one spot immediately, the bump in rankings can increase your visibility and enhance your SEO performance in the long run.
The Bottom Line: The Benefits of Switching to HTTPS to Improve Your Security and Boost Your SEO Performance
Your website’s level of security emphasizes the importance of setting a standard for online interactions, and since it primarily focuses on the user, upgrading to HTTPS can also do wonders for your SEO strategy.
Why Choose SEO Queen to Help Improve Your Ranking?
Keeping up with the latest SEO trends can be challenging as it’s an ever-evolving landscape. Fortunately, we’re a celebrity SEO company in the USA that can boost your SEO performance in multiple ways!
Our full, client-centric services strive to bridge the gap in your digital marketing strategies and help SEM businesses build a prominent online presence. Get in touch with us if you want to climb to the top of search results and maximize the season’s profitability opportunities.