You already know this: You need a strong SEO strategy if you want to beat your competition. This is because you don’t want to miss out on the opportunity of attracting qualified leads to your website. As such, the principle is already established; SEO is an efficient lead generation tool that you can take advantage of. But is that all there is to it?
Read on as the SEO Queen, your trusted custom digital marketing expert, explains why SEO is more than just a tool for lead generation:
Funnel Out, ZMOT In
Before anything else, you must not forget about everything you’ve learned about lead generation. In short, set aside what you’ve mastered about funnel marketing because here’s the truth about it: the way consumers decide on what to buy has been changed, and the funnel is no longer relevant. This is where the ZMOT concept must be reintroduced.
ZMOT or winning the Zero Moment of Truth is not exactly a new concept because it was actually introduced back in 2011. It refers to that important stage in a customer’s buying cycle when they research a product even before the seller’s knowledge.
According to a recent study conducted by GE Capital Retail Bank, 81% of shoppers do online research before buying a product. This means that you have to bring your A-game early and be one of the first options the customers see!
SEO’s Role in ZMOT
Everything, even a buying journey, begins with a simple Google search. So, it’s imperative that you land on the giant’s search engine’s results page, preferably at the very top. Consumers tend to spend a long time at the ZMOT as they want to know as much information as possible about products they’re considering buying. If your pages are not there at the very beginning of their buying journey and you’re still waiting for them to stumble into your funnel, you can bet your competition is already getting their attention and trust.
This is why you need a solid SEO strategy. You want to have valuable content ready right from the moment they do their research. In fact, the right SEO strategies will ensure that your brand shows up for any potential customer right from their Zero Moment of Truth!
SEO Capability of Redefining Lead Generation
Remember that throughout the buyer’s purchasing journey, there are windows of opportunity for you to come up and lead them to your website. A strong SEO strategy will give you an understanding of when those windows open and let you present something valuable to your customers in real-time, right at the very second they need it.
Now, you might ask, is it enough to simply show up? Of course, not! You can’t have an encounter with a prospective customer and be empty-handed. You need to have relevant and valuable content that you can present at any time in any possible format that your customers might be looking for. You also want to be the one answering every question they might have about your products or the industry as a whole. This is how you’ll get them to trust your brand and keep them coming back to your website. SEO, when done deliberately, can indeed be a game-changer!
If you think you’re not getting the leads you were expecting from your funnel, you must work hard to be present at your potential customers’ Zero Moment of Truth. Show up with a solid SEO plan and valuable content, and you’ll never have to worry about lead generation again.
A strong SEO strategy must always be a part of the custom digital marketing solutions that you are getting. In the end, SEO is the very thing that will get those leads that you want and the conversions that your business needs!
The SEO Queen can help you with all your SEO and lead generation needs. If you need digital marketing services in California that deliver results, get in touch with us today to see how we can help!