If asked about SEO, what would be the first thing that pops up in your mind? Is it the keywords, the content, or the backlinks? Most likely, it wouldn’t be about your URL. Not many people realize that a critical aspect of SEO is the optimization of the URL. In other words, an SEO-friendly URL is a must-have for companies that truly want to maximize their ranks.
That being said, if you are looking to make the most out of your SEO, then stick around. Let’s talk about the importance of the URL for SEO, and what you can do to create SEO-friendly URLs.
Why Do URLs Matter for SEO?
Why does a URL matter so much for an SEO? Surely, it cannot be more important than other things like keywords, backlinks, and such, right? Well, let us first examine what a URL is.
Short for Uniform Resource Locator, a URL is used as a reference to your website’s location on a network. In this sense, it is your online address, and ensuring it is set up properly means you are easy to find, which is the purpose of SEO in the first place.
Apart from making your website easier to find, an SEO-friendly URL is also essential for many other reasons. For instance, search engine crawlers can far more easily make connections between the different pages in your URL if optimized, and for end-users, a good URL makes it a lot easier to navigate around. These factors all contribute to your ranking, boosting your SEO efforts.
How Do I Create SEO-Friendly URLs?
With all of that in mind, how does one create an SEO-friendly URL? There are a few steps you can follow.
The first thing you can do to ensure that your URL is SEO-friendly is to make sure the URL is matched with the page title. This is one of the most effective ways to ensure that your URL is SEO-friendly. In most cases, this is already done naturally. However, it doesn’t hurt to double-check!
The second you can do to create SEO-friendly URLs is to keep the entire URL simple. This includes eliminating words that are redundant, don’t add meaning, or simply waste space. Your job here is to create a concise URL. This makes it easier for both humans and machines to understand what the page is all about should they look at the URL.
Finally, the third tip you can follow to produce SEO-friendly URLs is to make them descriptive. Sure, we mentioned removing unnecessary words in the previous tips to shorten the URL, but this doesn’t mean to make it short to the point that it is completely useless. Your URLs still need to be descriptive to be understood quickly. In doing so, Google has an easier time understanding what your page is about, rewarding you with a higher rank.
You can do a bunch of other things to create SEO-friendly URLs, from sticking only to lower case and avoiding adding subfolders to eliminating punctuations and more. Regardless, putting the effort to optimize your URL is a must if you dream of maximizing your SEO efforts. This is something you must never overlook! If you need help creating SEO-friendly efforts, do reach out to SEO professionals to assist you. They will help you craft quality URLs that search engines love, giving you the rank you deserve to grow your business.
The SEO Queen is a professional SEO services provider, offering companies in the US the assistance they need to enhance their SEO efforts and improve their ranks. If you are looking for SEO services, reach out to us today!