2021 is almost over, but the power of SEO for businesses is still going strong. People consistently trust search engines as a place to look for and find the products, services, and information that they need. There’s no denying that SEO will still have its place in 2022, and it will continue to help enterprises be visible. Over time SEO’s focus has evolved from keyword stuffing to user intent, and different SEO trends will definitely come out in 2022.
In this article, we will discuss the top SEO trends you should prepare for in 2022. Learn about these things so that the year change will not stop you from ranking high in the Google search results.
Let’s get to it!
1. Algorithms: BERT May Transform to MUM
One of the things you need to prepare for in 2022 is the change in Google’s algorithm. As you know, Bidirectional Encoder Representations from Transformers (BERT) has been around since 2019. This model has helped Google’s algorithm better understand the relationship between words and the intent behind a search query. It has also allowed Google to serve voice assistant users.
However, algorithms will also have advancements. The company announced that it would venture into a new AI model for interpreting and servicing its users. This AI model is called the Multitask United Model (MUM). Google says that MUM can now understand the user’s feelings, context, abstractions, and intent, from which it provides relevant answers unique to the user’s query. As a brand, you need to study more about MUM to create a website or campaign aligned with Google’s new model in the algorithm.
2. Language Model for Dialogue Applications (LaMDA)
Optimizing content for voice search has been one of the focuses this year. You must know that Google is planning to change its algorithm to please the latest voice-based technologies. They have unveiled LaMDA (Language Model for Dialogue Applications) during the Google I/O conference. It is a machine-learning model for dialogue built on Transformer that can be trained to read many words, pay attention to how they relate to one another, and predict what words it thinks will come next.
3. Shopping Graph
If you’re a retailer or have an online store, include Google’s Shopping Graph on your plans in 2022. We all know that shopping online today has been popular more than ever. So, Google has taken shopping online so seriously that it launched a new AI-enhanced model called Shopping Graph. This model can understand a constantly changing set of products, sellers, brands, reviews, product information, and product inventory data that Google directly receives from brands and retailers. The model is said to work in real-time so people can discover and shop available products right now.
4. Passage Ranking
There’s no need to feel frustrated if your website cannot rank on the first page of search results. Google has created a solution for you to get at the top of a search engine result. You should learn about “passage indexing.” Passage indexing will allow you to rank for a specific passage instead of the whole page. So, apply this to your plans to get a chance to be on the first page of search results.
SEO in 2021 has made a significant impact on most industry experts and marketers. Given the effects, SEO will still reign in 2022 but with some advancements and enhancements. It’s better to prepare for the changes now so that you can gain more come 2022. Study Google’s new model and applications and prepare how your brand can apply these to your business.
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