Search engine optimization or SEO has taken the world by storm for the better part of the last decade, making it an essential item of every business’s strategy to become the forefront of their industry. With over 4 billion users on the Internet every day, companies now have the opportunity to access a larger pool of customers than ever before—all made possible by SEO.
However, SEO is an ongoing process that involves many different aspects, such as backlinks. Receiving quality backlinks is incredibly crucial to your ranking and SEO score, as search engines prioritize websites referred to by other credible pages. However, many people don’t realize this, as over half of the total webpages don’t have any backlinks.
What’s So Important About Backlinks?
Backlinks are links that websites put on their own pages that point visitors to other websites. When website owners include a link to another website in their content, they create a backlink. Several years ago, low-quality links were enough to improve rankings; however, with more sophisticated algorithms, backlinks must now come from trustworthy websites to achieve a top position on a search engine results page.
Although this sounds difficult, it’s doable. With the help of custom digital marketing solutions, you can craft a strategy that will create even more backlinks for you, boosting your credibility while driving website traffic. Here are three tips for generating quality backlinks for your website:
Correcting Broken Links
Having broken links on your website can actually do more harm than good for your business. Instead of doing away with them altogether, it’s best to correct them by replacing them with a working link to your website. It’s an easy and tested way to earn more backlinks while resolving the problem of having dead links on your website, which can often negatively affect your visitors’ user experience and lead them to feel frustrated.
If you find a broken link on your website, it’s best to inform websites, as they’ll likely request you to replace them. When they eventually comb through their website and spot any possible broken links associated with your business, they’ll be more inclined to return the favor and correct the link right away!
Writing valuable and useful content is the name of the game, but finding ways to provide such information to your target audience beyond your website and social media profiles can be challenging. After all, you’re hoping to expand your reach, and accessing people outside of your follower base can be difficult.
Fortunately, guest blogging is a tried and true method to circumvent this. Writing unique and practical articles on credible websites with high domain authority is a great way to draw attention to your business while attracting more website visitors. You’ll also be reaching new customers that may have never heard of your website, which will boost your visibility even more. However, make sure that you’re providing high-quality content since doing otherwise can easily backfire on your website!
Humans are incredibly visually-oriented, so taking advantage of this by presenting information with infographics will definitely generate more quality backlinks for your website. By picking an attractive design, adding new statistics and facts, and promoting your infographic, more people will read it, thereby improving engagement. Infographics are also an excellent way to offer tons of information without overwhelming your readers, and artfully arranging them will also pique their interest in your business.
Adding your logo and an embed code will also make it more shareable. When people post your infographics on their website or social media pages, their followers will see that you were the mastermind behind it. As a result, you get more exposure and high-quality backlinks.
Backlinks are a crucial part of every SEO strategy, but creating more of them can be challenging to discern. It also does wonders for your search engine rankings, helping you climb to the top of the results page. By following these tips, you’ll enjoy better backlinks for your website and even more visitors.
SEO Queen is a professional provider of custom digital marketing solutions that help businesses get more customers and patients without advertising. I have the software, solutions, and books to grow your visibility and revenue from website design to mobile apps. Check out my list of digital marketing services to find out what I can do for you!