When I built my first website in 1996 as an undergraduate at MIT, Optimizing Search Engines was simple. You submit your website to DMOZ, get listed in Yahoo’s Directory, and use as many keywords as possible in your content. At this time Amazon was just about books, and main street America had not experienced the trauma that has caused legendary brands like Ebony Magazine, Toys R Us, Sears, Kmart and more falter due to the dawn of the information age.
Fast forward to 2019, and SEO is both art, science, and psychology. It’s art because writing prose that takes advantage of Google’s hummingbird algorithm requires a degree of creativity. It’s science because your website technically has to be solid. All of your links should work. You have to have alt tags for all of your images. You have to understand the coding tweaks necessary to rank your website in multiple languages, communicate successfully with Google and more.
I wrote an Ebook: 40 Steps to Google Page 1. You can click this link and download a more specific step by step checklist to get you on Google page 1.