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There are many demands on our time, and this is why it is very important to communicate effectively and succinctly with your website visitors. In order for your website to work it has to have an effective call to action. The call to action must be proceeded by value, social proof, and demonstration of product quality and service expertise.

What is a Website For?

A website is more than pretty website design and effective search engine optimization. The purpose of a website is to share information with your best prospects so that they will become customers. In order for website visitors to become customers they have to complete their buyer’s journey.

Whether your website visitor comes to your website from social media, another website, search engines, a business card, word of mouth or referral, it is important that your website visitor gets to know, like, and trust your brand and make a purchase.

Website Credibility is Critical

When your website visitor comes to your website, it is important to exude credibility. Social Proof such as logos from companies that you have had as clients, or publications that your product has been featured in is a powerful way to demonstrate your range of experience and expertise. Another way you can ensure that people trust your website is by utilizing a SSL certificate. SSL stands for Secure Socket Layer Encryption and this code encrypts the connection from your website’s server to your visitor’s browser. Ultimately it is important for your website visitors to be safe when browsing your website.

Be Generous

Next, after you have established who you are so that your website visitors can get to know you it is important that they start to like you.

Sharing information that will help you customers get a clearly defined benefit is always a great way to build rapport. When your potential clients get access to white papers, eBooks, Free Trials, Consultations and more that gives them the opportunity to really get to know, like, and trust you.

I know getting a taste of a company’s product or a consultant’s expertise is delightful, and I know from experience on the giving and the receiving that it is helpful. In a world where integrity can be hard to find it is comforting to know that I have had a great experience with a company and their products and services. This makes me more likely to purchase in the future.

The Call To Action

Since your prospect has invested time to engage with your brand you know that they like, know, and trust you.  Now, it is important that you give a call to action that creates a revenue stream.

Phrases like:

  • Purchase Now
  • Start Now
  • Join Now
  • Buy Now
  • Let’s Get Started
  • Get Started
  • I’m Ready to Start
  • Order Now
  • Book Now
  • Download Now
  • Shop Now
  • Enroll Now

are a great ways to spur your clients to action and get that revenue flowing.

If you liked what you read, book a Business Rockstar Preparation Session Today to meet with me, the SEO Queen. This private,  90 minute, working session will support your definition of digital marketing success. Possible topics to discuss: Ecommerce, Monetization Strategies, Lead Generation, Search Engine Optimization, Website Design, Email Marketing and more.

Zhe L. Scott

Author Zhe L. Scott

Zhe L. Scott, is the THE SEO QUEEN. She is passionate about motherhood, music and marketing. She is the author of SEO Training 2017: Search Engine Optimization and Marketing for Small Business. She loves to play the violin, write music. In her free time she loves to spend time with family and friends.

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