SEO is a process of optimizing a website so that it becomes popular online and ranks high in the search engine results. It has become an essential part of online marketing as it allows businesses to gain more market share online. In order to do that, you need to start with an SEO strategy that will be effective. Here are some of the most important elements of a successful SEO strategy:
1. Your Audience and Industry
Before you even begin, you should know who your target audience is and what industry you’re in. This is important because it’s what you’re creating your SEO strategy for. You’ll have to determine what the customer wants and needs so you can cater to them in order to earn their business. You can also include anything else you think is relevant such as competition, sector, and anything else that you think is important for your audience.
2. User Intent
User intent basically refers to the kinds of search queries that are made by your users. This will be useful as it will help you determine what kinds of queries your site should be focusing on. In addition to that, it will also help you identify what needs to be done in order to get a high ranking in search engine results.
For example, if your site is used to buy tickets to a concert, your SEO strategy should start with searches related to concerts, as this will help you earn more business. On the other hand, if your site provides information about health and nutrition, it’s appropriate to focus on search queries that have to do with that so you can earn a healthy number of visitors.
3. Mobile SEO
Mobile search has become quite popular these days, and many people are using their phones and tablets to look for information. Since this is the case, it has become necessary to make sure that your site can be accessed by mobile devices. It’s also essential to make sure that your site’s responsive so that it can be accessed by any device.
Creating a mobile version of your site can help you get higher search results. In fact, you can even update your desktop site to make it more mobile-friendly, so you can get more customers.
4. Keyword Research
Keywords are the words and phrases that people type in when doing a search on a search engine. If you want to succeed in SEO marketing, you’ll have to focus on the keywords that are relevant to your industry. This will help you get more inbound links.
5. On-page Factors
There are a number of factors that come into play when you’re doing SEO for your site. These include:
Title tags: Your site’s title tag is what shows up in search engine results. You can use up to 65 characters in this title.
URL: You can also be able to use keywords in your URL. The URL of your site should be as descriptive as possible.
Meta Description: This is a short description of your site that will show up in search engine results. The thing is that search engines don’t show this description. It’s only there to make your site more enticing.
Meta Keywords: This is a list of the most relevant keywords that are important to your site. Together with the meta description, this will help you get more traffic from search engine results.
There are many more elements that you can consider in your SEO strategy. Of course, these are only some of the most important elements. Still, if you want to make your online business better, you’ll have to start with one of these.
Investing in a good SEO strategy can do wonders for your business. That’s why Zhe L. Scott, The SEO Queen, is here to help you make the most out of your strategy. As an optimization and marketing coach, The SEO Queen will help you devise a custom digital marketing strategy that will turn your business into a credible and profitable brand. Contact Zhe today to get started!