No matter what industry you’re in, you have the same goal as everyone else: business growth. Everyone spends hours and hours trying to figure out innovations that will usher in more business via digital marketing channels. Also, it’s key to make the most of capitalizing on those opportunities through various strategies of marketing.
Every so often, companies or organizations end up asking whether or not they’re going about digital marketing right. Whether or not you’re outsourcing your digital marketing services, there’s always going to be a worry that you’re doing something wrong.
The digital space can be quite a maze, and several myths have sprung about as a result. Let’s look at some of those misconceptions and break down why they’re false.
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There is no such thing as too much content
You may have heard the saying “content is king.” That statement needs to be put in context, though. Content that you use has to aim its target in the right direction. This is where the importance of keyword research becomes crucial since that’s what your content should base itself on. It’s not just about getting the right audience; it’s getting them to see the content in the first place.
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SEO should not be considered essential to your website
With the rise of social media, many people have started to think that SEO is no longer necessary. More than half of a typical user’s experience online begins with a search engine, though. That just goes to show that SEO continues to be important when it comes to digital marketing.
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Your marketing should be solely digital
Digital marketing is a strategic, key element in the marketing strategies of companies or organizations. However, full effectiveness relies on the use of it alongside other kinds of marketing.
There are many benefits to be had from striking a balance between digital marketing and traditional marketing in your marketing strategy. Most consumers nowadays, especially in light of the coronavirus pandemic, will most likely go online. Just because it’s becoming the primary medium, however, it should not become the only one. Other marketing forms are still just as effective, mainly depending on what industry you’re classified under.
Print media and word of mouth will always go a long way. A good example would be if a traditional form like a flyer brings your business to someone’s attention, but the actual conversion is through a digital form—your website.
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You shouldn’t believe the hype about mobile optimization
To some, it sounds like having a mobile-friendly website is far too overrated. That could not be farther from the truth. Having an optimized website for the mobile platform, whether smartphones or tablets, has never been more crucial. It is more than likely that your potential customers will see your online advertisements while on the go. Moreover, Google tends to prefer websites that are already mobile-friendly, so your ranking on search engines is also affected.
Conclusion
Digital marketing works best alongside other forms of traditional marketing. Unfortunately, it is surrounded by far too many misconceptions that brands, companies, and organizations fail to utilize it wisely. Now that you know these myths, it’s time to up your digital marketing game. For best results, find a digital marketing professional who can work hand-in-hand with you and even create custom digital marketing solutions for your business.
What is digital marketing, you ask? Let me help you navigate it! I am the SEO Queen: a professional SEO services provider, digital marketing strategist, podcaster, author, and violinist.
