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How Internal Linking Works and How to Maximize Your SEO

By May 11, 2022 September 21st, 2022 Search Engine Optimization

Search engine optimization is vital to ensuring the success of any business you start online, but you should understand it more completely if you want to get the best results.  

A major element of SEO is internal linking, which isn’t the most exciting part of SEO but is still one of the most important. Internal linking isn’t the most interesting part of SEO, but it is still vital to boosting your search engine rankings.

Here are a few benefits of using internal linking.

What Is Internal Linking?

Internal linking is the process of linking together your pages on your website using your site’s navigation menus. Internal linking can also include linking to your individual product pages.

There are two types of internal linking. The first is internal linking to other pages on your website, and the second is linking to other websites.

Why Is Internal Linking Important?

Internal linking is an important part of SEO because it increases the number of internal links you have on your site. When you are looking for a web page about a particular topic, the chances are good that you will find it if you use a search engine.

That’s because there are millions of web pages, and the search engines have to go through them all to find what you are looking for. But if you have a lot of internal links, you are telling the search engine that you are talking about a particular topic, and they need to pay attention to it.

How to Use Internal Linking on Your Website

Internal linking can make your website more user-friendly. You can use internal linking to organize your website so users can easily find related information.

Internal linking is an excellent way to make your users happy by making your website more organized and easier to navigate. This makes more people want to return to your website instead of another one.

Parts of the Linking Structure

Internal linking is important for SEO because it helps search engines find your web pages. Search engines rely on links on web pages to find the content you have provided. Here are some parts of the linking structure.

1) Footer

Your footer is an area of your page that is often overlooked. Most people just use their footer to include the site’s contact information and other basic information.

However, the footer is a great place to add links to other pages on your website. This is a simple way to boost your internal linking without doing much work.

2) Navigation

Navigation is one of the most important parts of your website. If your users can’t find what they are looking for, they will leave and look for somewhere else to go.

Your navigation menus are essential for keeping users on your site. However, it is important to make sure your navigation menus link to all of your site’s pages.

3) Breadcrumb Navigation

Breadcrumb navigation helps you keep your users on your site by showing them the previous pages they have clicked on.

If your users have gone through multiple pages on your site, breadcrumb navigation makes it easier for them to find their way back to the beginning of their journey and continue on to the next page.


Internal linking is an important part of SEO, but it is one of the most overlooked. It can be a time-consuming task, but it is a vital part of SEO that can positively affect your search engine rankings.

If you want to learn more about how to maximize your SEO potential, consult with an expert. SEO Queen will help you create custom digital marketing solutions to effectively build your online presence. Get in touch with us today to learn more.

The SEO Queen SEO Team

Author The SEO Queen SEO Team

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