From small entrepreneurs to multi-billion dollar enterprises, everyone was affected by the COVID-19 pandemic. As more people lose their jobs and businesses close, many entrepreneurs are scrambling to cut costs to stay afloat. One of the most common areas of reduction was in marketing.
Marketing is essential for helping your products and services catch the attention of your target market. However, slashing the marketing budget is the exact opposite of what businesses need in the pandemic. What you need is to reorient your strategies and invest in SEO.
Search Engine Optimization (SEO) is the process of improving your website to increase visibility and stay relevant. Cutting your marketing budget means losing your share in search engine results. The harder it is for users to find your website, the fewer leads and sales you will gain.
With everyone at home taking their purchases online, staying relevant and on top of search results is important, which only underscores the importance of SEO. In fact, 65% of marketers anticipate decreases in annual marketing budgets, but more than half of them believe that SEO is vital during these trying times.
Take advantage of organic search to gain leads and increase your sales. If you are still hesitant about investing in SEO, here are five reasons why you should try it:
A cost-effective way of marketing your product or service
The best part about SEO is that it’s a budget-friendly way of reaching your marketing goals despite the pandemic. You won’t have to worry about paid ads because SEO can allow you to reach your target audience through organic search results. Since Google processes 3.5 billion searches per day, there is no reason to miss out on SEO. While it might take a while, it will increase traffic, conversions, and sales.
Insights for the future
Staying on top of trends is vital to the long-term success of your business. You need to keep a close eye on search trends to know what works and what does not. Change is constant. Watching the data will help you understand the market and develop new strategies, products, and services.
Finding the right customers
You may have noticed the pivot to COVID-19-related commercials and ads. Many companies now offer products that are related to COVID-19 relief. Since SEO is a tested branding tool, you can tweak your content and get it in front of your target audience by doing the same. If not, you can create content about the value you bring to customers. The important thing about SEO is it informs users about your brand in meaningful ways.
What You Can Do Today
If you decide to invest in SEO, you can start by cleaning your website. Cleaning your website means checking if every page has a title and meta description, examining for broken links, and organizing your content. You can always allocate a budget towards an SEO specialist to tackle these concerns.
The next step is to create up-to-date content. Take the time to provide information about the industry or your products. Provide stimulating content about your products or services to boost your sales and SEO. However, your best option is to hire an SEO specialist.
These are uncertain times for everyone. A lot of businesses are cutting their marketing budget and reallocating funds towards SEO to stay afloat. In 2021, this is proving an effective strategy, especially since more and more people are going online for so many of their needs.
Do you want to learn more about digital marketing? The SEO Queen is a professional SEO services provider that can also help you with digital marketing and advertising. Schedule an appointment today!