With growing competition for high-traffic keywords, online marketing experts seek alternative ways to improve their results. One such way is to use long-tail keywords.
Long-tail keywords have been used by experts offering SEO services for a while now, and it still works. If used correctly, it can be a compelling way to take advantage of high-intent search traffic.
What Are Long-Tail Keywords?
A long-tail keyword is simply a search query containing three or more terms. The more terms, the more specific the keyword becomes. For example, online marketing services has over 10 million search results.
However, online marketing services san jose has under 1 million search results. This is because the users of san jose are more likely to use that exact word, unlike just san jose or san jose marketers.
Why Use Long-Tail Keywords?
To see why long-tail keywords are effective, here’s a look at some of its benefits:
1. Get More Traffic
Long-tail keywords receive more traffic because fewer people compete for them. Instead of getting a few hundred visitors, a business that uses long-tail keywords can get thousands of visitors.
Research shows that many people click on the search results listed in the first few positions. The more traffic that you receive, the more business you will get.
2. Increases Website Rankings
Based on the principle that long-tail keywords receive more traffic, it is logical to say that they also get a higher ranking. That’s right! Google, Bing, and other search engines rank websites using different algorithms.
However, there is one thing to note. Search engines are more likely to rank websites that receive relevant traffic. In this case, websites using long-tail keywords receive more relevant traffic and rank better.
3. Boosts Brand Awareness
Using long-tail keywords will also increase brand awareness since it brings in more traffic to your website. When users find your website helpful and relevant, they will visit it regularly. This means that your brand gets more exposure, increasing your business and providing a better ROI.
4. Improve Conversion Rates
Your conversion rates will also increase when you have more traffic to your website. This is because users find your brand relevant and trust you more. As a result, they take the action you want them to take, be it buying a product, asking for a quote, or contacting you directly.
5. Helps You Find Your Target Audience
When you are using long-tail keywords, you get highly targeted traffic. This allows you to target your users and be more relevant to them. Your marketing message is more effective, and your website ranking improves.
6. Builds Trust
Take a look at Google’s best practices for ranking well. One of the things that Google looks for is a good experience for its users. When you create a website that is easy to use, well-organized and filled with content relevant to your users, you build trust. This boosts your brand, and ultimately your ROI.
Long-tail keywords are not a magic solution to your website’s problems. They are a part of an overall SEO strategy that will help you get more traffic and better rankings.
Always remember to use your keywords naturally. Don’t force your keywords into your content and make it look unnatural. Proper keyword research will help you get the right target audience for your business.
The SEO Queen is a professional SEO services provider and digital marketing strategist. When you work with the TSQ Marketing Inc team, you won’t have to stress over missing anything in your SEO campaign since we offer customized SEO service packages with phone call support, monthly reports, strategy sessions, and more. If you’re looking for custom digital marketing solutions in Long Beach, CA, we’ve got you covered. Get in touch with us today and let us know how we can help.