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Rise to the Top of Search Results: Zhe Scott’s 7 Proven SEO Tactics


In order to get more customers, clients and revenue your brand must be visible on the biggest platforms. TV, Radio, and Billboards were the big platforms that businesses used in the 50s, 60s, 70s, and 80s to drive business. However in the 90s the World Wide Web was born, and in 2000 the most popular website on the planet was born, and that platform is Google. Google is a powerful platform to drive revenue and customer growth for your business because it is much less expensive than TV, Radio, or Billboards. Most consumers go to Google for the products, service, and knowledge that they need. There has never been a greater need for SEO in the modern digital environment. Effective SEO strategies are indispensable as they ensure visibility in an increasingly competitive online sphere. In light of the Algorithm Economy’s implementation of AI to create Search Generated Experiences (SGEs), businesses must adopt a robust plan to establish their brand identity and position them prominently in front of their target audience. Furthermore, such strategies play a pivotal role in streamlining the visibility of businesses amidst the myriad of Google bots and AI crawlers perpetually scouring the internet for relevant content.

The Seven SEO Tactics That Work Right Now Are:

Keyword Research:

An indispensable component of SEO is the meticulous comprehension of the keywords and phrases that resonate with your target audience. Tapping into the Keyword Economy that describes the totality of what you offer your clients is the best way to win online. You can pinpoint the most pertinent terms related to your business through rigorous keyword research. This enables the strategic optimization of your website and content, aligning them effectively with the identified keywords. Employing the Quantum SEO Method further refines this process, elucidating the keyword landscape pertinent to your products and services, thereby guiding content creation endeavors.

On-Page Optimization:

The range of components on your website that you can modify to improve its position in search engine results pages (SERPs) is known as on-page SEO. This entails meticulous management of meta tags, headings, and internal linking structures, ensuring they align seamlessly with your SEO objectives to bolster your website’s ranking in SERPs.

Content Marketing: 

Creating relevant, high-quality content is the cornerstone of effective SEO. To make your website appear higher in search engine results, consistently provide engaging content that speaks to your target audience and gives a unique perspective. Google has made it clear that it is no longer just about having content, but it is about having a unique perspective about the content. One of the reasons that I am so passionate about SEO is because it is a phenomenal way to control the narrative about your business. I remember it just like it was yesterday. Companies told me that I did not have enough experience, other companies told me that I had too much. I worked for other agencies and I quickly saw that they completely lacked the cultural competency to really help companies win. Now, more than ever, Google’s algorithm is rewarding the brands that are well built with an authentic voice over those that just want to focus on content without building an ethos around the brand.   Using this systematic approach to content marketing, your website’s traffic grows over time, and your ranking in search engine results improves.

Technical SEO:

Everything that goes into determining how highly your website ranks in search engine results is included in technical SEO. These address three things: the functionality of your website, responsiveness on mobile devices, how fast your website loads, and architectural integrity.

Link Building: 

Because there is little control over outside variables, link-building is difficult even though it is an essential component of digital marketing. This process’s inherent unpredictability can be annoying. We have reduced some of these risks by strengthening our bonds and streamlining the process of creating connections.

What I call “digital PR” is one strategy that I like. This tactic entails using digital PR to acquire positions on respectable, well-known websites. When done right, these placements change how search engines and our customers view our company’s branding. Digital PR is all about getting high authority links so that you can create more authority and trustworthiness quickly and with more impact. 

Indeed, Google indicates relevance and reliability when it finds a connection to our website from a reliable, well-trafficked source. Consequently, this improves our exposure and position in search engine rankings. Link building is essentially the deliberate acquisition of inbound links from outside websites; it is an essential strategy that helps us create the authority and popularity of our online presence.

Local SEO:

Local search engine optimization (SEO) is carefully optimizing your online identity and website to match queries related to local searches. This comprehensive strategy includes creating a thorough Google My Business listing, getting listings in online directories, and deliberately focusing on locally relevant keywords to increase visibility in your desired location.

Track and Analyze: 

To improve your SEO effectiveness, you must systematically gather and evaluate relevant data. Monitoring essential data, including website traffic, keyword performance, and backlink profiles, is made easier using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs. You can make well-informed modifications and tweaks to maximize performance by carefully examining this data, which provides insightful information about the effectiveness of your strategies.

An effective SEO strategy is a continuous process that needs time and consistent work to produce noticeable effects is essential. The momentum that you build can really have a phenomenal impact over time.  Adopting these tactics and continuing to assess and improve them shows a dedication to enhancing your website’s exposure online and bringing in more visitors over time. 


In conclusion, for businesses to succeed online, the digital environment necessitates a deliberate and consistent approach to SEO. I have shared seven well-thought-out techniques above that offer a thorough road map for increasing exposure and generating organic traffic. Every strategy is essential for negotiating the ever-changing landscape of search engine algorithms, from grasping the nuances of technical SEO to becoming an expert in keyword research. Through the use and continuous improvement of these tactics, companies can strengthen their online presence and guarantee continued expansion and prosperity in the dynamic online arena. What are you going to do now to implement the strategies that have been shared in this post? Remember, the SEOQueen.com’s is available to support your goals for your brand. Please click this link to learn how we can help you increase your sales and your visibility online by 20-400%.

Zhe L. Scott

Author Zhe L. Scott

Zhe L. Scott, is the THE SEO QUEEN. She is passionate about motherhood, music and marketing. She is the author of SEO Training 2017: Search Engine Optimization and Marketing for Small Business. She loves to play the violin, write music. In her free time she loves to spend time with family and friends.

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