Search engine optimization can be a painfully slow process, but that doesn’t mean it doesn’t work. It’s just that the time it takes to produce results depends on the situation. It can take months for SEO to bear fruit. In the best-case scenario, you might be able to see a profit within several months of starting your first SEO campaign. So why is SEO so slow? It’s a function of several factors, some of which Google itself has control over, some of which result from technical limitations that Google didn’t originally foresee. Let’s take a look at some of these factors.
1. Earning Google’s Trust Takes Time
Google takes its time trusting websites, especially when there are tens of thousands of signals involved. Even if you manage to build an exceptional website, it will take months until Google starts considering it as such.
While this particular problem isn’t exactly unknown to Google, the search engine simply looks at so many things all at once that it really takes some time to process everything. To address the issue, they keep rolling out updates designed to make SEO a more transparent and efficient process. By releasing updates that reduce the number of links Google needs to analyze or revising its algorithm to respond to website exploitation, Google is making SEO a faster process.
2. Building Good Links Isn’t Easy
To rank high on Google and get a lot of traffic, you need links. But getting people to link to you isn’t easy. You have to know what to write, what to add to your pages, and how to generate a positive impression.
The good news is that links do affect rankings. The bad news is that you need to be doing it for quite a while before you can see any significant results.
3. Keywords Can Be a Slow-Burner
Keywords are a fundamental part of SEO. You need to use exactly the right words and phrases to make sure that Google knows what your website is all about and which user queries it should serve. That’s why keywords have such a great impact on your rankings.
But keywords are a slow-burner. It can take up to several months to see any significant change in your SERPs due to your keywords.
4. The Competition Can Be Intense
When it comes to SEO, there is always a lot of competition. People are always looking for the next shortcut to profit and fame, and that’s why they want their websites to rank on the first pages of search engines. Google’s algorithms are capable of evaluating the relative value of keywords, but the sum of the value of all the competing websites can overwhelm the algorithm. If you want to rank higher than all your competitors, it will take some time.
5. User Behavior Can Play a Role
User behavior on the web is a complex thing to predict. Because of this, Google can’t always guess people’s queries correctly. Even if your website is perfect for a certain search query, it still might not appear on the first page of Google for it.
All the factors listed above make the process of SEO a slow one. But the good news is that, even if it can be a bit slow, SEO is still an effective way to get more traffic. No matter what, you should do your best to create a good website and keep it optimized. It’s possible that, after some time, you will see a significant increase in your visitors.
SEO is a proven and highly effective way to get more traffic for your website. But don’t be fooled into thinking that you can see results quickly. SEO can be a slow process, especially when Google has to evaluate tens of thousands of websites for every query. But, with the right SEO strategy and a lot of patience, you can still get significantly more visitors to your website.
If your goal is to make it big and get all the traffic you need for your website, then what you need is the services of Zhe L. Scott, The SEO Queen. As an optimization and marketing coach, The SEO Queen can help you turn your business into a credible and profitable brand. Contact Zhe today and take advantage of her custom digital marketing solutions.