If you run a business website, you might be familiar with the concept of bounce rates. If you don’t know what it is, a bounce rate shows the percentage of people who go to a page on your site and then leave without exploring other pages. It’s also a helpful indicator of whether your website is relevant to the visitor.
It’s essential to take note of your bounce rate because it can tell you whether your website is performing well. It can also clue you in on areas you might have to improve. If you’re unsure what to do to lower your bounce rate, consulting with a professional marketing agency could lead you in the right direction.
They may even provide you with custom digital marketing solutions that best fit your needs. However, if you’re hesitant to lay down a budget for that service, there are a few things you can do to improve the current situation.
Enhance Your Mobile User Experience
Some site visitors click out of a page because it takes too long to load, the features don’t appear correctly, or the web design doesn’t fit the mobile layout. All of these can happen when you don’t consider that a majority of people use their mobile devices to make internet searches.
If you’re failing to accommodate these users, you’re neglecting to serve most of your potential customers. One of the ways you can fix this is by having a responsive web design, which is a standard digital marketing service that makes it easy to navigate and interact on a mobile device.
Make Your Site Easy to Navigate
You need to make your site easy to navigate to encourage site visitors to explore more. Critical checkpoints like your homepage, products or service page, and about page should be easy to find if you want to encourage site visitors to become your loyal customers.
People want access to information quickly, and with the amount of competition you have, it’s crucial to secure their attention as fast as possible. It also helps to create a logical structure for your site architecture, so it’s easy for visitors to navigate their way in and out of different pages on your site.
Pop-ups can be annoying and distracting, especially to a consumer who has to deal with an overwhelming amount of online advertisements every day. If the first thing a visitor has to deal with on your site is a massive pop-up, they’re guaranteed to click out, significantly affecting your bounce rate.
Google has been trying to address the ad issue by updating its algorithm and doling out ranking penalties to excessive pop-up users. To avoid lowering your ranking on their search results, it’s best not to use non-user-friendly pop-ups.
Match the Keyword to the Page
Visitors will most likely land on your website page through a keyword search, so they’re expecting to find content related to it. It’s essential to match the keyword to the page it’s linking to so you can avoid increasing your bounce rate.
Users will only find it annoying and inconvenient when they’re led to a page completely unrelated to the keyword they were searching for. Matching keywords to the right content will also help increase organic traffic to your website, which is what you want to drive your website’s overall performance.
It’s important to check your bounce rate because it can tell you whether users find your pages relevant. It can also determine whether your website is performing well and where you can improve your website’s features. It’s advisable to get custom digital marketing solutions to ensure you’re getting the optimal fixes to your problems.
SEO Queen is a digital marketing agency in the US that offers custom digital marketing solutions to your problems. We provide professional SEO services and conduct in-depth research to produce comprehensive marketing strategies for our clients. If you’re interested in improving your website’s performance, get in touch with us today!