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How to Retain Your Search Engine Rankings During a Web Redesign

By December 16, 2020 January 13th, 2021 Search Engine Optimization

A web redesign can update the look and functionality of your website effectively. But doing this can lose all the effort you put into creating a strong search engine optimization (SEO) foundation over the years. Fortunately, you can retain and improve your existing search engine rankings and traffic as you redesign and launch your new website. Just follow these simple tips:


Run an SEO audit

Determine your current optimization level and identify well-optimized pages and those bringing in organic traffic by running an SEO audit of your current website. You can reach out to our agency specializing in SEO in Compton, California to evaluate how optimized your website is for search engines.

Meanwhile, some quality SEO tools you can use to find the best-performing pages and the keyword search queries your website ranks for are Google Analytics, Google Webmaster tools, SEM Rush, Moz, Ahrefs, and more. These can help you decide which pages to keep, remove, and rework if they aren’t ranking.


Identify your SEO goals

Determine the benefits you want to get from your SEO efforts. Whether you want to boost your keyword rankings or improve your organic traffic, make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, and Time-based).


Match up your new and old web designs

Ensure a smooth and seamless transition to your new website by matching up your old and new web designs. Save your current website’s original information for reference. For instance, redirect removed pages and preserve their content by transferring them to new spots. 

You can also change the structure of your new site completely when you have big changes to your offerings, your existing site has poor web design, or your current web structure is providing a negative user experience. Call us for a complete web design overhaul, and we can provide you with custom digital marketing solutions specific to your needs, preferences, and requirements.


Use 301 redirects and 404 pages

Implement 301 redirects and monitor them for 30 days or more after your website launch to spot and fix any errors. Remember, you will have broken links in your content when making changes to lots of URLs, so be careful and perform a website audit afterward. Use plug-ins to avoid deleting important links accidentally. 

In addition, create 404 pages to inform your users that the pages they are trying to access no longer exist. These error pages should direct them back to existing pages on your website to prevent them from exiting your site altogether.


Follow an SEO checklist

Before your newly redesigned website goes live, don’t forget to resolve any issues and errors. It’s best to follow an SEO checklist to avoid overlooking important details. Some aspects of your website that need special attention are using optimized H1s, page titles, and meta descriptions. 



A well-maintained business website is necessary for your company’s success, and building a strong search engine optimization (SEO) foundation drives traffic to your site. When you need to redesign your site, work with an SEO company that understands your needs and goals.

Optimize your online presence by reaching out to The SEO Queen. We offer digital marketing services, SEO services, social media services, and web design services in the US. Book our services now!

The SEO Queen SEO Team

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