Less than half of businesses are using SEO, and many are reported to wonder: What is SEO Marketing? SEO is the process of optimizing your website for search engines. It’s not just about getting a lot of backlinks and social media shares, it’s also about optimizing your content so that it’s easy to read and understand by potential customers looking for what you have to offer. Your website needs all three elements: good content, great links, and a good reputation online. You’ll find this out as you start learning more about search engine optimization (SEO) in general (more on that below), but here are some basic facts:
SEO isn’t one thing.
SEO isn’t one thing. It’s not a magic bullet that you can spray on your site and expect to get results overnight (or even within the next few months).
SEO is a process, not an end result. You have to continually optimize your website for search engines, which means you’ll have to keep up with SEO updates and changes in order to stay competitive online.
If you want your business or brand visibility online then SEO is what you need!
Content is essential to having your website found.
Content is an essential part of a website’s SEO strategy. Content should be written for humans, not search engines. Use keywords in your content but don’t overdo it—you don’t want your website getting penalized because you used too many keywords or too many variations on each one.
Content should be unique and valuable. If you have an article about “the top digital marketing agencies in Long beach California”, link back to that article from other pages on the site (such as testimonies). You can also include links within the articles themselves if there are specific topics or places where readers might want more information about those topics; this makes them feel like they’re getting value out of their time spent reading!
Social Media helps get your content out there to a wider audience
Social media is a great way to share your content. It’s also a great way to build relationships, get feedback on your content, find new audiences for your content, and more.
Social media can help you reach an audience that is much broader than the one that would normally visit your website alone. When people see what you publish online through social media platforms like Twitter or Instagram, they’ll be more likely to visit your site later on down the road if it has something interesting or useful for them!
Keywords are the words and phrases that might be searched for by users, or show up in your content.
Keywords are the words and phrases that might be searched for by users, or show up in your content.
The key to successful SEO is knowing what keywords people are searching for, so you can optimize your site with those terms. You can also use keyword research tools to find general topics related to your business, which will help you come up with more specific ideas for optimizing your site’s content
Links and relationships with other websites can help Google find and index your site, and give it authority.
The best way to improve your search engine rankings is by getting links and social shares. Links are important because they tell Google that you exist on the web, and they can help Google find and index your site, which in turn makes it easier for users to discover what you offer.
Social media platforms like Twitter, Facebook, Pinterest, and LinkedIn all have their own algorithms that decide when a post gets promoted or not. So if you’re posting great content regularly on those sites then there’s no need for SEO experts! Just remember: good content always wins out over bad ones (and vice versa).
Crawlability is what allows search engines to find your site and content.
Crawlability is what allows search engines to find your site and its content. Crawling is the process of finding out about a website, including how well it was optimized for user experience, whether there’s enough content on it, and whether anything needs fixing.
Crawlability can be improved by using a sitemap in Google Analytics or any other tool that helps you track metrics like bounce rate and time on page (see our guide to getting started with Google Analytics). If you don’t have an existing sitemap in place yet but want some help managing your site’s SEO efforts, we recommend checking out our website and clicking speak to the queen to book a power session with the owner herself.
Search Engine Optimization is a combination of many things, and you don’t have to do all of them at once, but it helps to know as much as you can about it!
Search Engine Optimization is a combination of many things, and you don’t have to do all of them at once, but it helps to know as much as you can about it!
- SEO is the process of making your website rank higher in search engines. This means that when people search for information on your brand or product, they will find your website first.
- It’s not just about keywords and phrases though! You also need good content on your site so that Google will want to index it into their system (and other digital platforms). If there are no articles being written then there won’t be any backlinks pointing at that content either which means no potential traffic generated from these sources either – which means no sales!
