Why Your Keyword Economy is Important:
When it comes to developing a roadmap for online domination, it is critical for brands to think strategically. Whether you are a Dentist, Electrician, Plumber, Attorney, Air Duct Cleaning Service, Dry Cleaner, Auto Mechanic, Restaurant, Home Improvement Contractor, Manufacturing, consumer packaged goods or an ecommerce brand, spending time to understand your keyword economy and developing a plan on how to get your share of it is very important. It is important to think about this and plan so that you can grab more market share to dominate your industry. The ultimate goal is to get your share of the Billions of eyes that are online daily.
Hello, my name is Zhe Scott, and I am the founder and Chief Digital Strategist for The SEO Queen. When I built my first website in 1996 it was obvious to me how powerful websites are. I was blown away, and I am still amazed that people anywhere in the world can view the same information with a browser. This is a powerful medium of communication and a phenomenal marketing tool.
SEO in 2025
Currently, I am obsessed with 2 things. Multi format SEO and Keyword Economies. Aiming for 10-100 keywords on Google Page 1 for your brand is NOT enough to dominate online. You have to think bigger, work faster, to get the eyeballs that you need for your business.
I am having conversations with business owners of all types and they are stressed out enough worrying about tariffs and the supply chain for their products and services. Let alone all of the technological shifts that are happening online as well. AI is everywhere. I am using AI in everything these days, and this blog is one of the first that I have written in a while with no AI assistance. AI allows us to work efficiently and quickly. Now AI has the ability to help us understand data better so that we can reach our ideal clients at the time that they are looking. However AI cannot help you create new ideas and lacks cultural competency outside of the typical American point of view.
One thing that we know about today’s culture is that we are so used to our comfortable silos that personalization of the buyer experience has to be our obsession as business owners and brands. We have to become obsessed with all of the ways that our ideal clients are searching for us. I have been very obsessed with all the ways that you, readers, are looking for The SEO Queen, and I have big plans that I have been working on. I have been writing blogs at every moment that I have time to write, and I am convinced that this idea of the Keyword Economy that I have coined, is the key to your success and survival moving forward.
What is happening with Generative Search:
According to Stratabeat’s Tom Shapiro, only 2-3% of all searches are happening on AI search engines and Generative experiences combined. This means that traditional SEO is still extremely important. HOWEVER, 60%+ of website traffic is going to a variety of formats in addition to websites such as Google Maps, Videos, News Results and Images. Tiktok and YouTube are the search platforms of choice for Gen Z, and brands have to have a presence on these platforms to complete their eco system to attract more customers and clients. As a brand your priority should be to create an Ecosystem of content that builds your brand’s authority, shows off your expertise, and then you will get the trust necessary for the conversions that you seek.
What Is “Keyword Economy” and How to Leverage It?
Understanding Your Keyword Economy is important. When you identify the correct keywords you can create a content plan that improves your visibility online. Your keyword economy’s foundation is to show off your expertise, establish your brand’s Authority, and create trust in the marketplace. Your Keyword Economy are all of the terms, questions, and ways that people search for your exact product/service and the related ones as well. When you include the related terms you know have transitioned into the Quantum SEO Method. The Quantum SEO Method leverages the Keyword Economy by creating content in a variety of formats that speaks to the questions and terms that your ideal customer or client is searching for online.
For example, look at the market for dentists. Most people when searching for a dentist will search for a phrase that has the word dentist in it. In fact, when researching the keyword economy for Dentists (not including specialities like implants, braces, and dentures) there are over 1 million ways that people search for dentists in the United States on Google alone each month! Wow, these searches have a total search volume of over 20 Million per month! Check out this partial snapshot of the complete keyword economy for Dentists in the United States per month on Google:
You see, there are a ton of opportunities for Google page 1. The key here is to be able to identify the keywords in the economy that can give you a toe hold, and then a foot hold, and then you are well on your way to Market Domination. The keyword economy for Dentists is vast, and in order to dominate in this niche you need a minimum of 200,000 pages on your website to really dominate. This is why SEO is a long term commitment. To create visibility with the impact that you want to have in the market place you have to think bigger, be more creative, and more is more. You need way more videos than you think. In fact, if you can create and publish a minimum of 9 blogs per month you can generate more visibility for your brand. You need way more infographics than you think, and you definitely need way more blogs than you think. If this discussion about the keyword economy is fascinating to you, then I invite you to hop on my calendar asap. You can book a free 15 minute strategy call at https://seoqueen.com/reach-more-clients-power-session/.
A Deeper Dive in to The Dentists Keyword Economy
Now, let’s narrow down this pool of over 1 Million keywords by looking at the speciality of cosmetic dentistry. In the following figure, you will see that there are over 7,000 keywords that have both dentist and cosmetic in the search query. This is a monthly search volume of over 180,000 searches per month. This is powerful. Look at this figure next:
This is a powerful example of how niching down can boost your conversion rate for the clients and customers that you want to serve. This image is powerful because it presents an opportunity for every dental business that wants to get online and be visible to do so. You just need to have the right keyword targets, and enough of them. Think bigger, create content that you can optimize for image, video, news, map, and web results for those phrases and don’t stop creating content until you win.
