Every year, the entire SEO industry starts by figuring out what tactics will help brands stand out from their competition, and in 2021, it’s no different. It’s even more critical now since most companies, even those that only had a brick and mortar business, are shifting their focus on their online presence.
So, how do you make sure that your pages dominate the SERPs environment to stand out from your competitors? In this article, we will share five trends that will shape the way you do SEO in 2021:
Flexibility and Adaptability
This year, those who can keep up with the fast-paced changes are the ones who’ll get ahead. Now is not the time to be relaxing and waiting for things to happen. You need to be more strategic and proactive in learning about the changes happening in the market. You should also be flexible and know when to focus solely on consumer behavior to include the market these consumers frequent.
Automation for Optimization
In 2020, we saw many tasks being automated, so it’s only natural to anticipate that we’ll see more of that this year, or at least improvements on the ones already being used. The tools may have added functionalities that will further improve the productivity and execution process of SEO teams, which ultimately leads to improved site performance.
At present, around 37% of businesses are already utilizing AI. With the projection of AI earning about $118 billion by 2025, this advanced technology will undoubtedly impact SEO in significant ways. From augmenting keyword research to maximizing the chances for link building, your SEO strategies will surely benefit from automation.
Changes in the SERPs Functionality
With Google Passage Ranking, you can expect some changes to the way content is presented on websites. In previous years, the way it worked was that there was one page that’s all about the general topic. This then branched out to other pages that dug deeper into the specifics. Today, the trend is about having all the necessary information, complete with all the details on one page. As such, this new way can improve the way Google finds and suggests the information users need.
Domination of Long-Form Content
To answer the trend of having all-in-one pages, long-form content will continue to dominate this year, as it had last year. Articles with over 2,000 words, perhaps even up to 3,000 or more, are expected to rank well in 2021, primarily because it works well with Google’s E.A.T. (Expertise, Authority, and Trustworthiness) guidelines.
The role that structured data plays is becoming more evident, as it helps search engines understand your content better. When Google and other search engines recognize your content, you can expect better results for your landing pages and your website in general. Getting more traffic not only increases your chances of generating revenue but also helps establish your brand as an authority in your industry.
At this point, you now know that you must understand the latest trends in SEO and be able to adapt to them. After all, this largely dictates the results of all your digital marketing efforts. As mentioned above, you must be more flexible with how you do your SEO, learn to adapt to the changes in Google’s algorithm criteria, and produce high-quality and long-form content. But most importantly, make sure that you always deliver fast and memorable experiences to users who visit your pages so that they’ll keep on coming back for more. Ultimately, you’ll be able to achieve that with the help of reputable experts in digital marketing services!
The SEO Queen can provide you with custom digital marketing solutions in Long Beach, CA, from web design to SEO services. Whether you want to expand your reach locally or globally, we can help you reach your goals through our tailored strategies. Get in touch with us today to find out how we can boost your online presence!