Search engine optimization has become a high-demand service for generating organic website traffic, and this will continue in 2021. However, despite its popularity, more misconceptions around this marketing method as time goes on.
Understanding how SEO works contributes to how effectively you can use these strategies. If you are new to SEO or have been wanting to explore it, here are some of the SEO myths that are best left ignored.
Myth 1: SEO is already dead
This myth has been around for years now, but guess what? SEO is alive and kicking. Some people or marketers say this about SEO because they do not understand the results of their SEO campaigns or used strategies that no longer work. If your methods are proving ineffective, it might be time to revisit your SEO tactics and consider recent Google algorithm updates to see how else you can improve your ranking.
Google and other search engines regularly change their algorithm to improve their customer service. Make sure to stay updated so you can adapt.
Myth 2: You only need one strategy to improve SEO
There are many ways to improve your SEO ranking. It is not highly dependent on one unique formula. All you need to do is apply as many as you can and play according to your preferred search engine’s recent algorithm update. Using keywords may be the most popular method, but it is not the only one. You can also improve your SEO by optimizing your images, regularly creating more relevant content, optimizing your blog’s metadata, adding backlinks, and more.
Myth 3: Link building is no longer relevant
Backlinks or linking an internal or external web page to your website is one of the ways to improve your SEO score. Pages with a high number of backlinks tend to have a higher ranking. Adding backlinks to your content makes search engines think that your content is credible, useful, and, more importantly, valuable. This fact is still valid today, but you need to remind yourself that SEO technology is smarter now than years back.
For example, Google will only find your backlinks relevant if you limit them to a certain number and if your website has links from trusted and qualified sources.
Myth 4: Content is king
Content does help a lot with your SEO ranking, but there is no exclusive method for achieving better SEO results. Moreover, if you want to create content for SEO, you need to use keyword-rich phrases, utilize great headlines, add structure to your post, incorporate images, and optimize internal links. Regularly update your website with new content, and make sure also to maintain your existing content. Analyze topic opportunities based on search volumes and stay up-to-date with the current search engine algorithms.
Myth 5: You will eventually reach the highest ranking
Getting the number one spot is possible, but it is never guaranteed. Many factors contribute to the final result. If you come across an agency that has given you this promise, you need to be more careful. There is nothing wrong with aiming for the highest ranking, but you must not forget that SEO requires deep understanding, effort, and hard work.
SEO is a long-term marketing process, and it can give varying results depending on many factors. The ranking and numbers you get are unique and dependent on your situation. Stay updated with the latest SEO trends to weed out any SEO myths you.
If you are finding trouble seeing some success in your SEO efforts, let SEO Queen provide you with custom digital marketing solutions. We serve anyone who wants to expand their digital footprint locally, nationally, and internationally. Book a session with us today, so we can start helping you.