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Building Press Releases for Better SEO: Our Guide

From a general standpoint, the whole idea of improving one’s SEO practices can seem like an open-ended matter. This is because there are so many ways it can be carried out in both the short and long term.

As your business continues to hone its Search Engine Optimization (SEO) strategies and best practices, you’ll arrive at that point where your metrics may reach a plateau. When this happens, it can be challenging to decide which of the many different routes you can take. 

While there are many benefits and opportunities worth considering, there’s one way that you can boost your SEO strategy: optimized press releases.

Why Press Releases Matter in Search Rankings 

Terms like “keywords,” “boosted ads,” “content,” and “backlinks” are the first that come to mind when you think about SEO. However, achieving the best results also goes far beyond these critical elements.

Although they are mainly used by companies for public relations-driven purposes, press releases can be a critical component that can amplify your business’s online visibility. When used correctly, press releases go a long way towards generating more buzz around a brand, product, or service. You can get a lot of mileage out of a simple but optimized piece of content! 

With more consumers searching online for critical information to best inform their purchases, press releases are now considered a vital resource. After all, when it comes to ranking websites, search engine algorithms prioritize content beneficial for consumers! 

Creating an Effective Press Release

If you’re looking for ways to drive traffic to your website and generate more sales, then it’s clear that press releases should be on your SEO arsenal. To help you get started on leveraging these results-generating tools, here’s a step-by-step guide on crafting a successful release every single time: 

Step #1: Select a Newsworthy Angle 

As any expert will tell you, the most effective and engaging press releases begin with newsworthy angles that can grab a reader’s attention. You should highlight the importance of whatever you’re writing and make it more immersive in structure. By tackling the topic through an angle relatable to your target market’s needs and pain points, you’ll create a valuable piece that your audience will love!

Step #2: Understand Your Audience

Another crucial part of creating an effective press release is understanding your audience and catering your message to them. When you take the time to study whoever you’re writing to or looking to invoke action from, knowing them in further detail will help guide your efforts for the best results. Through simple research, you’ll be aware of critical information, such as the most effective language you can use and what elements prospective readers look for. 

Step #3: Get to Writing

Now that you’ve brushed up on all that you need to know before writing, it’s time to craft your press release so that you can get to hallmark results in no time. Here are a few key pointers that will help you come up with a well-rounded output that invokes the necessary reactions and the best outcomes:

  • Make sure that your headline is catchy and engaging enough to hook readers 
  • Keep your releases to 500 words maximum
  • Ensure that your content answers the 5Ws and 1H: who, what, where, when, why, and how
  • Briefly describe your company at the end of your press release

If writing isn’t one of your strengths or you don’t have the time to do so, then it’s ideal to let a professional take over and create it all for you. Fortunately, all of The SEO Queen’s SEO services come with one free press release that is catered to your needs!


If you want to provide your business with all the critical tools it needs to achieve long-lasting SEO success, you can never go wrong when it comes to press releases. By following the three-step guide mentioned above, you’ll hit all the right marks to help your website rank higher than ever before! 

Are you looking for custom digital marketing solutions in Long Beach, CA, that are guaranteed to net you top-notch results? The SEO Queen is here to help. If you want to learn more about how our digital marketing services can make a difference in your business’s online presence, get in touch with us today!

The SEO Queen SEO Team

Author The SEO Queen SEO Team

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