SEO or search engine optimization improves your business website to rank higher on Google’s results pages for keywords relevant to your business. SEO is among the most effective digital marketing tactics that you need to invest in if you want to improve the performance of your business online.
If you are new to SEO, you need to be familiar with the four types of SEO before you start strategizing. The SEO Queen, the trusted provider of digital marketing services in California shares them with you:
Four Key Types of SEO
On-Page SEO
On-page SEO is the most crucial SEO technique that you need to focus on. This SEO technique is more important than off-page SEO techniques because it focuses on the elements within your business website. On-page SEO refers to all the things that you can control to optimize the performance of your business website.
This SEO technique includes title tags, meta description tags, image alt tags, and page structure. The title tags and meta description tags are two of the essential elements you need to focus on. The title tags refer to the heading tags that appear on your business website. The meta description tags refer to the description below the title tags.
You need to optimize your title and meta description tags to ensure that your business website passes the “sniff test.” The “sniff test” refers to a test carried out by search engines to ensure that your business website is as you claim it is to the audience. The “sniff test” is not only about the text that you place on your business website; it is also about the internal links. You need to ensure that all the internal links on your website are relevant to your business.
Off-Page SEO
This SEO technique involves the acquisition of links and mentions on social media. Off-page SEO refers to all the links that point to your business website. These links could be from other websites, social media, online newspapers, and online magazines. The links could be in the form of backlinks, in-text links, or image links.
The links will help your business website to rank higher on search engines. You need to ensure that you get a lot of links from relevant websites with a lot of monthly traffic and high domain authority. The relevant websites with a lot of monthly traffic and high domain authority must be pertinent to your business.
There are different off-page SEO techniques that you can use to increase the number of links pointing to your business website. Off-page SEO techniques depend on the nature of your business, the content on your business website, and the payment that you can afford to make.
Technical SEO
Technical SEO is another of the essential types of SEO that you need to focus on. We should never forget that search engine algorithms constantly change. Therefore, it is very challenging for small business owners to have technical SEO knowledge.
Technical SEO refers to the speed of your business website, the security of your business website, the ability to give a satisfactory search engine spider experience, and the ability to communicate with the search engine spider.
You can use Technical SEO to ensure that your business website is fast. You can also use Technical SEO to ensure that the search engine spider can easily crawl and index your business website. These SEO techniques can be used to ensure that your website is user-friendly, easy to read, and understandable to the search engine spider.
Local SEO
Local SEO refers to optimizing your business website to rank higher on Google’s local search results. The local search results refer to Google’s local search results. In other words, this SEO technique refers to ensuring that your business website ranks higher on Google’s local search results.
It is good to note that Google’s local search results are different from its general search results. Google’s local search results only show local businesses within a specific geographical location. If a user enters a local search query, Google will only show local businesses within that user’s location. If the user enters a general search query, Google will show local businesses and worldwide businesses.
Conclusion
SEO is one of the most effective marketing techniques you should invest in. If you don’t have the time to do it yourself, you can hire an SEO expert to provide you with digital marketing services that include SEO. Make sure that you choose an agency with a solid reputation that you know can deliver the results you want.
The SEO Queen is a reputable celebrity SEO expert that offers digital marketing services in California. Contact us today to know how we can help you improve the performance of your website!
