When running a website or blog, you’d want it to be on the first page of Google’s search engine results page every time someone’s looking for you. This is why SEO, search engine optimization, is so important. With it, your website will be ranked higher by Google’s algorithms, pushing it past the competition and, hopefully, achieving first place. Of course, reaching number one in your SERPs isn’t precisely that easy. There are a lot of factors to consider when creating an SEO strategy.
As an author, what can you do to ensure your SEO helps your blog and website enjoy top ranks? Here are the factors you need to consider and implement into your SEO:
1. Keywords—Long-tail and Short-tail
You should think carefully about the keywords you will use in your blog post. You need to consider two types of keywords: long-tail and short-tail keywords.
Long-tail keywords are basically any keywords that consist of more than three words, and they are targeted. Short-tail keywords are single-word keywords that are general. For example, if you were writing an article about the best restaurants in the United States, a single-word keyword “restaurants” is considered a short-tail keyword. On the other hand, if you were to use “Portland restaurant reviews” as a keyword, that’s a long-tail keyword.
In general, when writing your blog post, it’s essential to use keywords that are relevant to your post’s content. Don’t just go searching for keywords, though. Make sure to research what people are searching for on Google that’s relevant to you, and implement those into your content.
2. Website Speed
Website speed is another critical factor that should be taken into account. Google’s aim is to provide the highest-quality websites, and it’ll rank sites higher if they’re fast. This is why you have to make sure your site loads quickly, especially if you’re using a lot of multimedia elements.
There are a lot of tools that can help you check how fast your site is loading, but Google’s tools are probably the easiest to use. You can check your website speed on Google PageSpeed Insights. To do this, go to the site and type in your website’s URL. The report that you’ll get will show you how your site is faring when it comes to speed.
3. Mobile-Friendliness
Google’s search engine is smart. It knows that people use mobile devices to search for information, so it knows that if your site isn’t mobile-friendly, you’ll be ranked lower than a mobile-friendly site.
This doesn’t just extend to your website, either. If you’re posting articles, photos, or videos on your blog, make sure you have mobile-friendly versions of it, too. Otherwise, the algorithm is going to penalize your blog and website, hurting your ranks.
Conclusion
There are a bunch of other factors you should be considering when developing your SEO strategy for your website. This can include things like backlinks, title tags, and the like. Regardless, the above factors are some of the most important factors to consider for your website. Because of that, make sure that you keep them in mind when developing and improving your website. That way, you can further meet the expectations of the algorithm and your readers. The happier both parties are, the higher your website’s rank will be!
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