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What’s the Foundation of a Good SEO Strategy?

No one can argue the importance of SEO for any business today. But no one can deny that it can be a complex task, too. You can’t be distracted by a single element and then forget about the rest of the factors that make SEO an intricate marketing strategy.

That’s said, it’s doable – yes, you can launch and manage a successful SEO campaign without losing your sanity. The easiest way, of course, is to work with an expert like the SEO Queen who can handle all the brunt of the task for you. But even if you are getting custom digital marketing solutions, it’s still best for you as a business owner to understand the foundations of a good SEO campaign:

What Makes Up a Successful SEO Campaign?

Great Content

Everyone knows that content is among the most crucial building blocks of any SEO campaign. It helps your brand tell your story to your customers and let them know who you are, what your products are all about, and why they should trust your company. Even if you have an aesthetically pleasing website design, it will ultimately be your content that will make your audience stay on your site. 

No matter what industry you belong to, you should always have these types of content on your website:

  • Products or services content that explains to your audience what you offer
  • Authority content that will convince prospective customers that you’re the right choice
  • Marketing content that will help boost brand awareness and your rankings

It is vital that you make sure that you’re only publishing content that could help improve the efforts of your business and not get in its way. You can do this by fact-checking, doing your research, and writing in an engaging yet informative manner. 

Off-Page SEO

Off-page SEO involves working to build the website’s authority by creating high-quality links coming from relevant sources. Sounds pretty easy? It can actually be tedious if you don’t know where and how to begin.  

Link-building is usually thought to be a surefire way to push a business website’s rankings up in search engines’ results pages. But more than that, it’s an effective method for boosting brand awareness and establishing authority in Google’s and other search engines’ eyes. After all, it’s unlikely that other external pages will link back to your pages if they don’t offer something of value. 

One of the best ways to nail this is by providing high-quality guest posts to other sites in the same industry as you. Not only boost your site but also make people see you as the authority in your field. 

On-Page SEO

There are many on-page SEO elements that go into establishing a solid SEO campaign that will deliver the results you want for your website. IT may actually be the most straightforward part of SEO. These are the areas that you need to focus on:

  • Keyword research
  • Meta descriptions
  • Calls to action
  • Title Tags
  • URL friendliness
  • Site accessibility
  • User experience

Technical SEO

This is the part of your SEO strategy that makes sure Google and other search engines can crawl your pages so they can easily know how and where to rank you. Technical SEO works with on-page SEO. In fact, you can’t successfully launch an SEO campaign missing one of these two. 

To make sure you’re doing it right, you need to ask yourself such questions as:

  • Can search engines crawl my web pages easily?
  • Do I have a mobile-friendly website?
  • Does my website show a clear hierarchy of content?
  • Can search engines identify which pages I want to show in SERPs?


One cannot say that building an SEO campaign is easy because it’s far from that. However, if you know and understand its foundation, it’s going to be easier for you to determine what you need, where you should start, and what you should aim for. Of course, you can always get professional digital marketing services from a reputable agency that can ensure an SEO campaign that delivers results. 

SEO Queen can provide you with custom digital marketing solutions for your business. SEO is just one in the list of digital marketing services that you can get from the SEO Queen. Contact us to know more about how we can help you!

The SEO Queen SEO Team

Author The SEO Queen SEO Team

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