Local Search Engine Optimization (SEO) is a subclass of SEO that focuses on increasing the online visibility of local companies. If you’re a business owner, your company can benefit from this digital marketing strategy by becoming more relevant in your area of choice.
As such, you can reach out to potential consumers and capture the attention of your target audience in a given landscape. Moreover, you can boost your relevance and provide solutions to users seeking your services by building industry or business-specific local SEO plans. Read on to discover how to use local SEO for your company!
The Basics of a Local SEO Plan
To develop an effective SEO strategy, you must consider all the facets of it. This is an integral step to understanding the basics of a local SEO plan and assessing its benefits and drawbacks.
At this early point, you must keep in mind that local placement can only be utilized in response to searches with a geographic component, changing how results are shown in the SERP (search engine results page).
Local SEO: Painting a Picture
To understand how local SEO works, let’s paint a picture. Consider the following scenario: You operate a Japanese restaurant in New York City and want to increase its visibility. Keyword research will reveal phrases such as “Japanese restaurant,” “authentic Japanese restaurant in New York City,” “Japanese in New York City,” or “best Japanese restaurants in New York City.” These all have multiple underlying interests and can activate a different Google SERP feature such as reviews, highlighted results, or the local pack.
As a result, improving local SEO exposure necessitates both on-page and off-page SEO methods and placement on reliable third-party sites like Tripadvisor. In short, the best method is to connect your local SEO strategy with your website’s overall positioning and exposure. At this point, it’s all about interconnectedness and linking your business with credible sources.
Local SEO Actions Carried Out on a Mobile Platform
When incorporating local SEO into your marketing strategy, you must look into the mobile-friendliness of your website. Search engines require this SEO and UX component, and its absence jeopardizes all SEO efforts. Structured data for local businesses must also be included on contact pages for brick-and-mortar enterprises.
A user can use this fundamental code to help search engines locate relevant information. Additionally, the nature of the business, its name, postal and geolocational addresses, phone number, hours of operation, and pricing range are all examples of labeled data.
Certain search engines provide this data in the form of rich snippets, which promote clicks and, as a result, traffic. If you want to use this type of data, we propose a page markup tool. Then, you may concentrate on other aspects of improving our domain’s ranking in SERPs:
- Finalize information (headers, texts, and graphics) to include regional vernacular, such as the name, address, and phone number of a business.
- Allow search engines to determine whether or not a photograph was taken in a specific location and belongs to a particular local business.
- Include a map and let search engines identify your company with a specific place. When in doubt, Google Maps is a safe bet.
- The inclusion of a reviews widget assists search engines in calculating the ranking of local businesses. As a result, if your business receives positive feedback, it will have a better chance of ranking higher in the SERPs.
- Upload a.kml file and an accompanying.xml geo-sitemap to the root domain for inclusion in our robots.txt file. With this technical implementation, browses can correlate your digital presence with your physical location.
Living in this fast-paced and competitive digital world, it only makes sense to pursue valuable marketing strategies for your business. Aside from going global, your company’s growth relies heavily on its local success. This ultimately means that local SEO efforts can significantly impact the pace of your business expansion, especially when executed right.
Are you looking for digital marketing services? The SEO Queen is a digital marketing technology and services provider that helps businesses grow digitally locally, nationally, and globally. The SEO Queen has solutions, books, and software to help you increase your visibility and earnings. What are you waiting for—explore growth with us today!